Matcha: Redefining Its Fragrance in Perfume

The True Aroma of Matcha

In Japanese culture, matcha is prepared in a practice that emphasizes mindfulness, humility, and intention. Ceremonial matcha is grassy and rich—prepared in meditative rituals that focus on grace and presence.

The Industry Myth

Many matcha perfumes today are blended with bergamot or lemon, frequently misrepresented in perfumery as citrusy green tea. It's a scent combination rarely found in Asian drinks or desserts. Matcha's true scent is much deeper and more complex. 

How JILI Does Matcha

At JILI, we craft matcha notes that mirror the stillness and depth of the tea ceremony. We don't shy away from earthy green notes and umami accords to recreate the real scent experience & emotional depth behind this important ingredient.

How You Can Use It

Incorporate matcha scents into your own rituals—setting the tone for a calm day, or marking a mindful transition between tasks.