CLEAN FORMULAS

We believe clean should never mean compromise.

Our fragrances are crafted with high-quality, skin-safe ingredients that meet the highest global safety standards—so you can wear them with confidence.

Scent Without Secrets

Did you know fragrance brands aren’t legally required to list what’s actually in their perfumes? They can group dozens—or even hundreds—of ingredients under the generic term “fragrance,” without telling you what you’re really wearing.

At JILI, we believe you deserve better. We disclose every ingredient, so you know exactly what touches your skin. No hidden additives, no mystery chemicals—what you see is what you smell.

We promise to be transparent. Because trusting your scent should be effortless.

What We Leave Out

JILI excludes over 2,500 ingredients restricted by the International Fragrance Association (IFRA). Additional ingredients we consider unnecessary or questionable? You won't find them here either. That means:

  • No parabens
  • No phthalates
  • No sulfates (SLS/SLES)
  • No formaldehyde
  • No synthetic dyes
  • No animal-derived ingredients
  • No PEGs or EDTA
  • No BHA/BHT or nitromusks

What We Use Instead

JILI uses a thoughtful blend of safe synthetic molecules and plant-based ingredients.

Each ingredient is chosen for its scent profile, stability, and safety—so you get long-lasting, beautiful fragrance without unnecessary fillers.